Our Story

A brand born from love, built on beauty, and dedicated to keeping Connie's spirit alive.

BowFriends Brand Story

BowFriends was created in loving memory of our Angel, Connie Monica Guglietti — a bright, creative spirit who found joy in the bows she wore and the beauty she brought to the world.

Connie’s mother Michela, a background in fashion design from Toronto Metropolitan University and studies in Milan, a lifelong love for design and creativity came together to create something deeply personal.

BowFriends is where love meets purpose, a way to transform grief into something beautiful. Each piece is thoughtfully designed to reflect elegance, softness, and meaning.

Connie inspires us every day.

Through BowFriends, her spirit lives on in every bow, and in every moment of joy they bring.

A team as special as every bow

Meet the Team Behind BowFriends

At BowFriends, our team is a beautiful blend of local artisans, skilled design professionals, creative content creators, and a dedicated marketing and administrative group — all united by a shared passion for creativity, craftsmanship, and purpose.

Each member brings their own talent and heart into everything we do, helping bring BowFriends to life in the most thoughtful and meaningful way.

We are endlessly grateful for their hard work, dedication, and belief in this journey.

A Mother's Love, A Beautiful Vision

BowFriends was born from the heart of a mother who believed that every little girl deserves to feel magical. What started as a dream became a brand built on love, creativity, and the joy of childhood.

Every bow, every accessory, every detail is crafted with the same care and devotion that inspired it all.

Thank you to Angelina Aristodemo Photography & Design for capturing all our photos.