BEAUTIFUL THINGS. MEANINGFUL GIVING.
BowFriends was created from a love of beautiful things, the magic of childhood, and the belief that even the smallest details can hold meaning.
Founded by Michela Guglietti, BowFriends is a Canadian accessories and lifestyle brand inspired by her daughter, Connie — a little girl remembered for her beautiful spirit, creativity, love and unmistakable sense of style.
Connie loved getting dressed, choosing the perfect accessory and, of course, a beautiful bow. After losing Connie to DIPG, a rare and devastating childhood brain cancer, Michela wanted to create something joyful that would carry her spirit forward.
And so, BowFriends was born.
What began with bows has grown into a carefully curated world of beautiful hair accessories, brushes, gifts and special pieces designed for girls and women of all ages. Each collection is created with an emphasis on quality, thoughtful details, beautiful colour and a sense of timeless femininity.
But BowFriends has always been about more than what we make.
It is about friendship. Motherhood. Sisters. Daughters. Celebrations. Getting ready together. Giving someone you love a little something just because. And holding onto the everyday moments that, in the end, become some of our most treasured memories.
BEAUTY WITH PURPOSE
Giving back is woven into the heart of BowFriends.
A portion of BowFriends proceeds supports the We Love You Connie Foundation, created in Connie’s honour to help advance pediatric neuro-oncology research, including the search for better treatments and a cure for DIPG.
Every BowFriends purchase therefore becomes part of something bigger — helping us continue Connie’s legacy while bringing hope to other children and families.
For All the Friends We Meet Along the Way
The name BowFriends represents something simple and meaningful: the connections between us.
The friends we grow up with. The sisters we share everything with. Mothers and daughters. The people who celebrate with us, stand beside us and make ordinary days feel special.
We hope every BowFriends piece brings a little beauty and joy into those moments.
Created with love.
Made to be shared.
And always inspired by Connie.
We ❤️ You Connie